After coming up with a fresh new product idea, the daunting question arises "How am I going to sell this product into the pet marketplace and start to see a return?" There are key questions that need to be asked in creating a successful sales strategy. Who is my real customer? How do I reach that customer and get them to buy my product? What channels of distribution should I be leading off with? Which sales structure will allow a smooth entrance into the marketplace for my product line? Important processes like forecasting, budgeting, and pricing all need to be finalized early in the sales process. MassMedia can help guide you through the process of planning ahead and answering these key questions, which will put your company on a path for success and increased sales.