Puplife, a company specializing in dog supplies since 2003, has selected Itch Dog Rescue, an organic dog shampoo from Pop’s Pet Organics as its Product of the Year for 2011.

Selected by PupLife staff, the product was selected based on staff input, customer feedback, and overall sales data. The shampoo is a vegan shampoo that is cruelty-free and made in America for dogs with certified organic botanical oils.

President and Founder of Pop's Pet Products, Gerald Kass, shared, “It is an honor to have any of our products named the product of the year. It's especially an honor on a site like PupLife.com that promotes healthy products and healthy lifestyles for dogs and cats. We believe in giving our pets and your pets, only the healthiest products to keep them safe, happy and healthy. All of Pop's Pet Organics products are organic, natural and eco-conscious made with the health of animals, people and the Earth in mind. We look forward to developing additional organic, healthy products in 2012 and being involved with PupLife. Thanks go out to PupLife and their customers for their support."

The PupLife staff used the product on their own pets and took into consideration customer feedback on Pop’s Products. In particular, the Itch Rescue feedback has been excellent, according to a PupLife representative.

Previous winners of product of the year include Honest Kitchen’s Zeal dog food and the SENSE-ation Harness. In addition to their company website, PupLife has a blog for the latest information in the canine world.

For more about Pop’s Pet Organics Itch Rescue Shampoo, visit http://www.puplife.com/products/pops-pet-organics-itch-rescue-16-oz-shampoo.

The official website of PupLife is www.puplife.com.