MarketWatch.com reports that entrepreneurial cat and dog owners are tweeting and blogging and begin to get recognized for their online presence.
BlogPaws, a community of more than 700 pet bloggers, assists bloggers in how to profit from social media and hosts their own yearly conferences. In a recent partnership with BlogHer to form a pet section on the blogging network, pet bloggers will receive additional exposure and further opportunities to sell blog ads.
Co-founder of BlogPaws, Caroline Golon, reported working in the healthcare public relations sector in 2009 when she began a Twitter account for her cat, Romeo. The cat now has his own blog and over 11,000 followers, having raised over $60,000 in animal rescue donations.
Following in the footsteps of “mommy bloggers,” pet bloggers are influencing consumers with their product recommendations, product recalls, and alerting the media to important animal needs and stories, the article revealed.
With the pet supply industry expected to hit $51 billion in revenue in the United States for 2011, $20 billion stems from the pet food sector and another $14 billion on veterinary care, according to the American Pet Products Association (APPA).
Citing daily deal sited, Pawpons, a Groupon-Like site featuring discounts for pet owners, also gives a portion of each sale to animal rescue organizations. With the launch of pet-related Smartphone apps featuring pet-friendly hotel finders and a pet health app to track medications and medical emergencies, the online pet world is defining itself.
In an attempt to sell the family dog on EBay (a joke), CatFoodBreath began tweeting for fun. Self-described in the article as a 17-pound Siamese cat with a Sushi habit, the cat has over 10,500 followers. In true online style, the cat tweeting human behind the moniker wished not to be revealed.
For more information and to read the entire report, visit www.marketwatch.com.
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