In an article for MemberClicks.com, Creative Director Adam Kearney revealed SEO tips that pet industry retailers and website owners might find valuable.
The article reveals that with Google being the most popularly used search engine, the many SEO (search engine optimization) tactics revealed focus on Google. SEO, Kearney explains, is a practice of improving a website’s ranking for certain keyword or key phrases on search engines. One example of an SEO optimized website is Wikipedia.
A commonality for most pet retailers is to get website visibility higher in Google’s rankings. Armed with properly targeted SEO content, this can happen. Ensuring a business website is being indexed by a search engine with links to the site will enable crawlers to follow links on every page encountered. For example, if a website has a site map on it, one page that links directly to that site map should be indexed.
Pages the website owner wishes not to have indexed may be password protected and/or have a special file called “robots.txt” attached to it. This special file “tells” crawlers which pages not to visit. Once a search engine indexes a site, it is set unless necessary changes occur to the link.
Web page title and the number of links to a page and text of those links are both imperative to SEO ranking. Once a website is optimized, analytics are recommended to view the site’s progress and how it is performing rankings-wise. With paid advertising and further detailed optimization, generating more traffic is highly likely.
Pet industry sites are encouraged to avoid keyword stuffing, which entails placing a large number of unrelated keywords on a website page to lure traffic. This tactic puts the site at risk for being banned permanently, so its usage is discouraged.
To read the entire article and for more tips on SEO optimization for websites, visit http://www.new.memberclicks.com/blog/2011/10/27/put-your-website-to-work-for-you-seo/.
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