Pet Industry Advisory to Host Third Annual Pet Industry Transformation
The Pet Industry Advisory has announced their third annual Pet Industry Transformation show to be held February 15 through February 17, 2012, at Planet Hollywood in Las Vegas, Nevada.
Intended to assist with pet industry strategic growth plans, the three-day event will feature a pet products agenda and an animal health agenda. The day one keynote speaker will be David Bolen, CEO of the Pet Supplies Plus chain. Of the first day’s pet products and market symposium, several growth trends will be addressed.
Some of the topics of discussion on February 15 include new products and markets for business expansion, the growth in the obese pet market, surge in spending with the elderly pet population, and capitalizing on the human-animal bond. The day will continue with how to build retail partnerships, defining natural products, building value and maximizing growth through equity and M&A infusions, and hard goods innovators.
Keynote speaker of the companion animal products and markets kickoff will be Clinton Lewis, President of United States operations for Pfizer Animal Health.
February 16 and 17 will include topics devoted to market consolidation, vet practice shifts, geriatric pet products and markets, and nutrition and medicine for pet obesity. The topics will continue with OTC selling and marketing strategies, nutraceuticals, pet insurance, and how the pharmaceutical industry is facing a new economic.
The Pet Industry Advisory believes eight key growth trends are responsible for the over $43 billion dollar pet industry. These eight key areas include food and food trends, over-the-counter medicines, veterinary channel growth, retail channel changes, internet and social media, licensing and private label, wellness, and international opportunities. The Pet Industry Advisory has aligned with Pet Business and the American Pet Products Association (APPA) in forming a pet industry targeted constituency.
For further information about the conference, visit http://petindustryadvisory.com.
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