Twitter Drives More Traffic to Press Releases than Facebook
Those working in the pet industry may choose to heed the research recently released from PR Newswire and digital marketing platform, Crowd Factory. According to the research performed on thousands of press releases sent out over the span of several months’ time, one social media network stood out for more press release views received: Twitter.
Ken Dowell, EVP at PR Newswire revealed, “We have known for some time that Twitter was more heavily used for news and business purposes, and the numbers confirm that Twitter takes the lead for driving traffic back to press releases.”
In addition, research revealed that multimedia components drive more traffic to a press release than that of text only. Adding a photo increased press release views by 14 percent while adding a photo, video and/or audio increased press release engagement from three to five times.
Thought the study revealed most press releases are shared on Facebook with 48 percent, Twitter ranks second with 37 percent, with LinkedIn ranking third at 15 percent. Though Twitter is not the social media network most turn to for press release sharing, the study reveals it engagements merit the most views.
Ken Dowell, executive vice president of PR Newswire, expressed his thoughts on Twitter’s reach, as he shared, “We have known for some time that Twitter was more heavily used for news and business purposes, and the numbers confirm that Twitter takes the lead for driving traffic back to press releases. This data reiterates the importance of creating interesting content that people will want to share, whether that means pairing your release with a photo or video or simply creating a more tweetable headline.”
View the infographic results in full by visiting here.
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