Wag, a Portland, Ore.-based group of dog enthusiasts, has launched a website geared for the most avid dog fanatics. The website is currently an online publication providing content on the financial aspects of the dog-oriented lifestyle. The organizers ultimately plan to turn into a full-service online-only bank for dog fanatics.
“For many people, their lives revolve around their dogs—or dogs in general,” said Jeff Stephens, founder of Wag. “For these people, money is relevant in their lives because it helps them live the dog-oriented lifestyle they want. Thus, in order to be relevant, banking services must be tools to help them lead that lifestyle."
The company is currently building an opt-in list of dog fanatics who are interested in reserving a member spot when Wag's banking services are available. While taking unlimited reservation requests, Wag will limit initial membership to 1,500 in order to maintain the highest quality group of ultra-engaged dog fanatics.
The company plans to have banking services operational by early 2013 for Wag members. For more information go to www.dog-bank.com.
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