"We are thrilled to be working with Cesar Millan and provide his retail merchandise at Passionate Pet," said John Dunn, President and CEO of Passionate Pet. "Cesar has a unique approach to dog training, as he focuses on education and training of pet owners as well as their pets."

Cesar Mlilan Dog Psychology Outreach Center has partnered with Passionate Pet as its exclusive location. "It's nice to be associated with a retailer that understands the quality and educational value of the Cesar Millan product lines," said Millan. "I am pleased to lend my name and advice to a company like Passionate Pet that supports rescue and adoption causes while saving the lives of animals."

The store in Mission Viejo, California will also have a Cesar Millan Dog Psychology Outreach Center and showcase a "Dog Whisperer" specialty retail area. Interested parties may meet Milan, who is expected to be at the superstore’s grand opening in the fall of 2011.


Offering a combination of pet supplies, day camp, training, grooming and spa services to pet owners, Passionate Pet., Inc., strives to create a fun and exciting experience for its customers and their pets while providing an excellent return on investment for shareholders. The company has been approached to develop retail locations in other areas of the United States. Once identified, they will be explored with the intention of developing protected territories. 

Learn more by visiting Cesar Millan’s website at http://www.cesarsway.com/, Facebook, or Twitter. Passionate Pet information may be found at http://www.passionatepet.com, Facebook, or Twitter.