PetSmart leads the way for pet parents and their pets to celebrate Halloween
In a recent PetSmart survey, 17 percent of pet parents revealed they plan to dress their pet in costume this year. Halloween costume picks sold exclusively through PetSmart stores and PetSmart.com for dogs and cats are varied and include: Dracula by Martha Stewart Pets™, Witch by Martha Stewart Pets™, Basketball Player by Top Paw™, and Jester by Whisker City™.
"In selecting costumes, our goal is to help pet parents and their pets fit into any Halloween celebration perfectly," said Matt McAdam, vice president of merchandising for PetSmart. "From dressing like mom's little angel to styling a pet for a Twilight-themed costume party, PetSmart helps pet parents find stylish costumes to match the personality of the pet."
PetSmart also announced its “Monster Cute Photo Contest,” powered by Greenies® on PetSmart's Facebook page. Starting September 19, 2011, pet parents may upload a photo of their pet in Halloween costume for a chance to appear in a 2012 PetSmart television commercial.
On Halloween, PetSmart will post the 25 finalists on Facebook, and final voting for the grand prize winner will begin and run through November 3, with PetSmart's Facebook fans being included in the voting process. The winner will be announced on November 11.
The grand prize includes: an appearance in 2012 PetSmart TV commercial, $1,000 cash, round-trip airfare to the commercial shoot for the pet, pet parent and guest and a one-year supply of Canine Greenies(R) Dental Chews or Feline Greenies® Dental Chews.
PetSmart will also give away over $7,000 in PetSmart gift cards and/or Greenies products to the category winners. In addition, each week a random winner will be selected and receive a $500 PetSmart gift card. No purchase necessary to win and all rules may be found online.
PetSmart, Inc. the largest specialty pet retailer of services and solutions for the lifetime needs of pets and employs approximately 48,000 associates.
Find Petsmart on Twitter @PetSmart, on Facebook at www.facebook.com/PetSmart and visit PetSmart on YouTube by logging on to www.YouTube.com/PetSmart.
No comments posted...