New Clothing Company Offers Polo Shirts, Puffer Coats For Dogs
Editor MassMedia Pet Marketing
Thursday, Sep 15, 2011 8:45 am
American Digs, a Denver-based company, has launched a new collection of dog apparel and products that include dog polo shirts, sweaters, classic button-down shirts, puffer coats and bandanas. All of its products are 100 percent made in the USA.
American Digs was founded in 2011 by two recent business school graduates who shared an affinity for dogs and felt that the dog products and apparel industry was not meeting the needs of the market.
“The dog products industry has grown rapidly over the past decade, yet it remains saturated with low quality, mass-produced imports. We aim to change this by establishing the first lifestyle brand of premium dog products,” said Erica Beaudry, American Digs co-founder. “There is a strong trend of consumers who truly view their dogs as family. The American Digs collection strives to meet the needs of these consumers by building a brand that represents a shared love of dogs.”
American Digs also produces a line of collars and leashes. For more information about American Digs go to www.americandigs.com.
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