Clear Conscience Pet has a new invention called OSV, which stands for Organic SuperVeggies. OSV bonds organic air-dried spinach, pumpkin, and carrots to treats made from organ meats such as liver, heart, and lung, as well as to chews made from tendons, cartilage, and trachea of farm animals.

Along with the OSV line, Clear Conscience Pet is also launching SuperGravy, the world's first holistic instant gravy mix for dogs, cats, and ferrets. Its makers said SuperGravy will help break the cycle of constantly switching pet foods or adding foods from the family fridge, both of which often cause digestive upset.

"SuperGravy is a healthy and delicious answer for pets that don't eat well due to any number of factors," said Anthony Bennie, the company's founder. "Put a small scoop into any pet food, stir with water, and it forms a delicious brown 'Au Jus' gravy coating that makes any pet food smell and taste so good, it's irresistible."

Founded in 2010,  the company follows the philosophy of Dr. Temple Grandin and other thought leaders in the humane livestock husbandry movement. For more information about Clear Conscience Pet go to www.clearconsciencepet.com.