According to an August report in Consumer Reports Magazine, one of the most costly, and most important, monthly expenses for dogs and cats, flea and tick control, is now significantly less expensive.

For millions of pet owners, Frontline products have been part of their monthly regimen for years. Now, they can have the same active ingredient that they've enjoyed with Frontline Top Spot for less money with FiproGuard, a new generic equivalent of the Frontline product from Sergeant's Pet Care Products.

The active ingredient in Frontline Top Spot, fipronil, is now used in the same concentrations in the generic version, FiproGuard. The patent on the veterinary-recommended active ingredient expired in 2010, leaving Sergeant's open to develop the money-saving generic version of the Frontline Top Spot product. For more information on FiproGuard flea and tick products go to www.fiproguard.com.

"Consumers really embrace generics for their pets, just as they embrace generics for themselves and their families," said Caryn Stichler, vice president of marketing at Sergeant's. "Especially in the current economy, saving significant amounts of money on a health-related item used monthly is great news for all of us."