The H.H. Backer 45^th Annual Pet Industry Christmas Trade Show and Educational Conference will be held October 14-16 in Chicago and has included educational opportunities to registrants for free.

Sessions include “Facebook for Retailers,” “Have More Fun and Get More Done,” and “Explode Your Sales” by bob Negen; “The magic 8s of Selling,” and “How to Win the Battle with your Competition,” by Tom Shay; “How Top Retailers meet Today’s Challenges,” a panel hosted by Barry Berman, founder of the NexPet Retailer Co-op and “Why fish die: What Can Yu Do About It” by Julian Sprung.

Pinogy corp. and Pet Age magazine will sponsor “How to Implement a Realistic Internet/Social media Marketing Plan,” conducted by Patrick Yates. Advance registration is required.

Laura Laaman, an authority on salesmanship and customer service, as well as a co-author of The Certifiable Salesperson, will host “Mini Revenue Boot Camp”. The cost for this workshop is $159 and is limited to 50 entrants.

For more information about the trade show, visit the official website, Facebook and Twitter pages.