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Pet News
Propel Zero to Auction Celebrity Doghouse for Charity
Editor MassMedia Pet Marketing
Tuesday, Aug 23, 2011 4:49 pm
The makers of Propel Zero, a nutrient-enhanced water beverage, are donating a doghouse signed by spokesperson Cindy Crawford and her celebrity friends that will be auctioned on eBay Aug. 26, which is National Dog Day. The auction concludes Sept. 2.
All proceeds earned from the auction will benefit Much Love Animal Rescue, a nonprofit organization dedicated to the well-being of animals. The auction marks the second donation from Propel Zero to Much Love, which garnered $20,000 for its organization during the "Propel Zero to 1000" launch in April. The event, which raised awareness for the benefits of an active lifestyle, included a celebrity dog walk led by Crawford and hundreds of Los Angeles-based dog lovers.
"Much Love Animal Rescue is so grateful for the partnership with Propel Zero and their generous donation to our organization," said Stacy Bodell, member of the Much Love Board of Directors. "Their donation has allowed us to rescue twice the number of animals from shelters than we usually could in the summer months."
National Dog Day was founded in 2005 by Pet Lifestyle expert, Colleen Paige, and has helped to save over 1000,000 homeless dogs to date. For more information about the Much Love Animal Rescue go to www.muchlove.org.
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