Walgreens has enhanced and expanded its Petshoppe brand of pet supplies, growing from 10 items to more than 60 this year. New packaging and more prominent placements within stores will make it easier for pet owners to find value.
The drugstore chain this year also launched a national marketing campaign promoting Walgreens brand health and wellness products. The Walgreens label will continue to be used for health and wellness products, which include items such as over-the-counter medicines, vitamins and supplements, first aid supplies and pet products.
"Store brands have always been a core part of our business. With more shoppers seeking value in this economy, we've been able to attract new customers across every income level to our brands and maintain their loyalty with a focus on quality and assortment," said Joe Magnacca, Walgreens president of daily living products and solutions.
"We believe we will continue to build loyalty to our stores and our brands as shoppers find favorites on our shelves that will become staples in their everyday lives," Magnacca said. "We are confident that our more refined approach will provide a new level of simplicity and choice, which is the ultimate value objective for our core customer."
Walgreens is the nation's largest drugstore chain with fiscal 2010 sales of $67 billion. The company operates 7,742 drugstores in all 50 states, the District of Columbia and Puerto Rico.
No comments posted...