The Hartz Mountain Corporation, a manufacturer of pet products, announced that it will use Examiner.com’s advertising platform, Examiner Connect, to promote information on pet health, which is simultaneously relevant to the brand initiative and target audience of one Hartz’s products, Hartz Crunch n’ Clean dog biscuits and treats, whose message will appear adjacent to the content.
Examiner Connect will create word of mouth marketing through the creation of original and authentic pet care and health content written by Examiner.com’s 2,000 pet and pet health writers as well as social media conversations.
The focus of the program is to produce an environment that is contextually relevant for both the marketer and the consumer.