Royal Canin, a leader in canine health nutrition, is changing the way dog owners feed their pets, by introducing a new category of products for mother dogs and their newborn puppies. The Royal Canin® Starter for Mother & Babydog™ line bridges a critical nutritional gap, providing the most comprehensive solution for the well-being of the mother from gestation through birth and lactation, and the puppy for life. The new Birth and Growth line features five Starter products and five new puppy formulas.
"Most dog owners may not be aware that a mother dog produces up to 2 to 3 times her own weight in milk during lactation, which requires significant nutrients and energy," said Dr. Brent Mayabb, veterinarian and Royal Canin manager of education and development. "It's these kinds of research insights that drive the development of all of our products – not only our new Starter line, but for every size, age and breed formula a pet owner would need."
Through years of research and development, the experts at Royal Canin developed five products that meet the nutritional needs of a pregnant and nursing mother, as well as her puppies. These include a high-protein Starter Mousse and four versatile Starter kibble formulas that provide the required nutrients for growth, development and sustained energy.
In addition to the new Starter products, Royal Canin is now increasing its product offering from three formulas to a total of five formulas to meet the needs of all puppies based on their size. Fed from eight weeks to adulthood, the new Royal Canin puppy formulas provide precise support for developing vital systems and fuel for boundless energy during this critical lifestage.
The new formulas include nutritional benefits from prebiotics to aid in digestion and promote healthy intestinal function. The foods also help support the puppy's natural defenses with a unique antioxidant complex, including lutein, vitamins E & C and taurine.
"The introduction of our Mother and Babydog line is more than a product launch – we're creating a new category within the pet specialty channel," said Harvey Millar, Director of Royal Canin's retail business. "We're proud to continue building on our history of innovation and to be the only brand that can truly provide pet owners with the most comprehensive line of nutrition for every dog at every lifestage."
Royal Canin's Starter line is the latest innovation in the company's science-based approach to canine nutrition, which helped introduce the concept of size-based feeding for large breed puppies more than 20 years ago. For more information, visit the company website, Facebook and Twitter pages.
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