PetSmart Line of Dog Toys to Hit Stores in Spring 2012
Editor MassMedia Pet Marketing
Thursday, Aug 11, 2011 12:31 pm
PetSmart is introducing a line of dog toys marketed under the Toys“R”Us Pets brand name. The collection of more 100 toys will launch in spring 2012 and be available exclusively in the more than 1,192 PetSmart stores in the United States, Canada and Puerto Rico and online.
The more than 100 Toys“R”Us Pets toys are 100 percent proprietary in design and made with mixed materials such as soft plush, rope, rubber, fleece and various sounding squeakers. Some toys will be interactive to provide fun for the pet parent and dog together, others will be treat-dispensing.
“Our pet parents consider their pets family, and in many cases, their pets are like children to them,” said Matt McAdam, vice president of merchandising for PetSmart. “Adding Toys’R’Us Pets to PetSmart stores enables us to bring our pet parents high quality, unique products for their dogs from two brands they trust when shopping for toys for their family.”
The introduction of Toys“R”Us Pets follows the 2010 launch of Martha Stewart Pets and GNC Pets, both exclusive to PetSmart stores and online.
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