PETCO and Baseball Club Set Guinness World Record
Editor MassMedia Pet Marketing
Thursday, Jul 28, 2011 11:58 am
PETCO (@PETCOfoundation) and the San Diego Padres (@SDPadres) announced they have set a Guinness World Record for most dogs in a pet costume parade.
“It has been an amazing record attempt and I’m happy to say it was successful,” said Freddie Hoff, adjudicator for Guinness World Records. “The 337 dogs in the costume parade was way above the set amount and on behalf of Guinness World Records, I’d like to say congratulations.”
The record setting took place during a July 27, 7:05 pm game between the Padres and the Arizona Diamondbacks. Dogs also had the opportunity to participate in a pre-game “tail” gate party and prior to the on-field pet parade prizes were awarded to the costumed dogs in a variety of categories. In the spirit of PETCO’s commitment to “Think Adoption First,” a local PETCO adoption partner was in attendance.
“We were happy to sponsor tickets for two pet parents per dog in hopes of getting the community rallied behind the Guinness World Record attempt and we are thankful to all who participated," said Greg Seremetis, Vice President of Marketing for PETCO. To download b-roll footage of the event go to www.alphaconsumer.net/petco.html.
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