Aquascape Inc.’s Pondemonium 2011, a trade only event, will be held Aug. 18 through 21 and will feature hands-on pond construction training to classroom seminars to networking sessions. Organizers announced that John Stanley, retail consultant, will deliver the keynote speech.
In his keynote speech “Water: Make it Your Future to Have a Future,” Stanley is expected to discuss economic and consumer lifestyle trends in the pond and water garden industry and how to successfully leverage current market challenges to boost business.
Stanley, who owns John Stanley Associates, also will host a sales workshop for retailers and contractors. In the workshop, entitled Aquascape’s New Formula for Success – And How You Can Implement It, Stanley, along with Aquascape’s executive vice president of business development Jeff Payton, will discuss the manufacturer’s strategy for selling decorative water features.
Pondemonium 2011workshops include topics such as, social media for business, creating ecosystems, tips for getting into the aqua business. Early registration closes Monday. For more information or to register for Pondemonium 2011, visit www.pondemonium.com.
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