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Pet News
Cat Toilet Training Tool Turns out to be a Million Dollar Idea
Monday, Jul 18, 2011 2:39 pm
CitiKitty, a kit that helps owners toilet-train cats, is the brain-child of Rebecca Rescate. CitiKitty has made $700,000 in revenues overall, but is projected to reach $1 million in sales by the end of the year.
Rescate will for the second time be a guest on ABC’s television show Shark Tank this week, on which entrepreneurs try to convince investors to finance products or services. After her first appearance, sales grew $350,000 when the episode aired. After putting down $20,000 of her own money, used mostly for website design and graphic design while her family loaned warehouse space, CitiKitty was profitable within 30 days thanks to low overhead costs.
“From the pet-health side of things it's very important to clean out the litter box daily, Jason Merithew, a spokesman at the American Animal Hospital Association, “If it's a dirty litter box it could cause some issues where the cat might not want to go in there and start relieving themselves elsewhere."
Soon the kit will be sold in select Walgreens outlets, it's already been available through CitiKitty.com, Walmart.com, about 200 pet stores nationwide and several online sites devoted to pet products.
The product, consists of a series of trays, is filled with litter and inserted underneath the toilet seat and over the opening of the commode. The first tray is solid; but the follow-up trays have holes of increasing size in the center of them, which means the tray and the litter over time disappear. In the end, the cat is using the toilet without a tray or litter.
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