Trone Energy presented study results about pet bloggers and their influence on target consumers at the BlogPaws 2012 Conference.
The study was garnered from the BlogPaws’ Online Pet Blogger Community, which revealed that nearly 20 percent of pet bloggers are in the “highly influential” category and have monthly readership of at least 10,000 visitors. Most have been blogging for at least three years, revealing their audience building is both steady and organic.
Amanda LeGaux, Account Executive at Trone Brand Energy and presenter at BlogPaws, shared, “We did a simultaneous study of blog-reading pet owners as well, so we know just how much pet owners rely on their favorite bloggers, and we've identified the gap between what bloggers want to write and what pet owners want to read. And, thanks to this thorough research, now we can guide marketers in their efforts to establish relationships with this important online demographic."
Factors to garnering the respect and attention of pet bloggers is multi-factorial and include relevant content so that brands can engage with the blogger. Topping the list of most popular pet blogger topics are pet behavior, nutrition, health, and welfare.
Trone Brand Energy is located in High Point, North Carolina, and has been in business for over 30 years. They connect brands with customers in a variety of media. Further results may be found at TroneBrandEnergy.com/pets.
BlogPaws is a media company and online community site for pet bloggers, pet enthusiasts, pet people on Twitter and Facebook and brands eager to tap into a growing, vibrant, vocal community of serious writers, bloggers, tweeters. Their annual conference is taking place in Salt Lake City, Utah, from June 21 through June 23, 2012.
For more information on Trone Brand Energy visit www.TroneBrandEnergy.com.
The official website of BlogPaws is www.blogpaws.com.
No comments posted...