Pam Foster, a 30-year marketing communications writer and consultant, has 14+ years of copywriting experience in the pet and veterinary industries. Pam’s clients count on her to be a highly skilled consultant, strategist, SEO copywriter, brand advocate, sales agent and committed partner in success.
Pam created the proprietary ContentClear Marketing Method for Web Site Optimization, combining clear, persuasive sales copy; ethical pet SEO copywriting; web user-friendliness; direct-response copywriting; and plenty of “geek” skills for successful web content that really works in turning website visitors into buyers. She has worked with all kinds of Business-to-Consumer and Business-to-Business pet and veterinary companies, including LifeLearn, Inc., LL Bean dog products, IDEXX Laboratories, MyPetED.com, Pawsitive Perks, DirectVet Marketing, PetAmberAlert.com, Dog-ON-It-Parks.com, PuppyStairs.com and many others.
In May 2012, Pam and co-author C S Wurzberger published Wildly Profitable Marketing for the Pet Industry, a hands-on success guide for pet and veterinary professionals and their suppliers. “Today’s marketing options seem like overwhelming wizardry to many super-busy pet marketers,” said Pam. We decided to become the pet marketer’s ‘Toto,’ inspired by that Wizard of Oz scene where Toto pulls back the curtain on the wizard and Dorothy says, ‘Why, you're no wizard at all.’ We’ve pulled back the curtain to demystify today’s marketing options and show pet businesses exactly what works to bring in more customers and profits.” The book includes clear explanations, checklists, shortcuts, screenshots and more to help all pet professionals create a simple-to-follow Profit Producing Planner.
Visit www.PetCopywriter.com to get details about Pam’s copywriting services and to sign up for free pet Web-SEO tips on her blog. Plus, connect on Facebook, LinkedIn and Twitter.
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