The product Zero Odor, with headquarters in Litchfield, Connecticut, recently won the Household Cleaning product of the year award at the annual Product of the Year Awards in New York City.
The Product of the Year is the world’s largest award show where all winners are consumer voted. It began 25 years ago in France and currently is in 28 countries. In the United States, over 50,000 consumers vote. Entries are accepted from consumer packaged goods and are placed into a variety of categories including personal care, household care, food, and beverages. Winners are announced every February, with each award recipient able to use the Product of the Year award in their marketing programming for a period of one year.
One of the founders of Zero Odor, Jim Huffstetler, shared with the Litchfield County Times, “There were three or four of us who started out a handful of years ago. We had backgrounds in advertising and marketing and started a small ad agency. But we were also interested in finding a product or products we could get involved with.”
The manufacturing and product development of Zero Odor occurs in Kentucky while distribution and packaging takes place in Atlanta, Georgia. Because the bottles are filled in that area (Atlanta), Huffstetler shared that is the reason they selected the area to consolidate, so as not to ship from all over the country.
At first, the product was distributed directly to customers through partners of the company, and they engaged in advertisements on national cable channels. Zero Odor is now sold through Bed, Bath, & Beyond, True Value stores, regional pharmacy chains, and more recently via QVC, the shopping channel. Huffstetler told the Times that they had 33 airings on QVC, each being seven to eight minutes in length.
The product is touted as pet safe with no reason for toxic concerns. Huffstetler reported that many veterinarians have embraced Zero Odor, with a few textbooks citing the product. There are no perfume scents in the product and there is an immediate dissolution of odor, according to the company.
To learn more about Zero Odor, visit www.zeroodor.com.
More about the Product of the Year Awards can be found at http://productoftheyearusa.com.
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