(London, ON) – THE WAG INC., home of luxury leather accessories for discerning dog owners, is proud to announce the launch of its brand new Traditions Collection of leads and collars. Combining THE WAG’s trademark quality with exciting prices, the new line will be available exclusively through retail stores, beginning in 2012.

“For many retailers, choosing what to sell comes down to a choice between quality and price,” says

Tibor Hattayer, president of THE WAG INC. “The Traditions Collection features an exceptional level of quality at very reasonable prices. We are giving retailers and their customers the best of both worlds.”

Like all of THE WAG’s products, the Traditions Collection is inspired by the centuries-old standards of the British equestrian trade. Each catalog item is made of genuine bridle leather and expertly handcrafted entirely in Canada. Edges are meticulously hand-edged and carefully oil-dyed, resulting in a rich color that penetrates through the leather fiber and does not flake off. Each piece is also burnished to create a smooth, glass-like finish for elegant results. Buckles, ornaments, and other fittings are all made of solid brass that will not rust.

“We designed the collection with retailers in mind,” Hattayer says. “These products will not be available on our website or through other venues. They offer an exciting opportunity for our retail partners to not only provide customers with beautiful, stylish accessories, but to take advantage of a very healthy potential profit margin.”

Based in London, Ontario, Canada, THE WAG INC. designs unique leather products for select internationally known dog related companies. THE WAG’s designer products are available in retail stores around the world including Hollywood, California.

For more information on THE WAG INC. or the Traditions Collection, contact:

Tibor Hattayer

President,

THE WAG INC.

866-535-1348

info@thewagcanada.com

www.thewagcanada.com